Making sound clearer, more engaging and perceptibly louder is the 'triple-whammy' that all engaged in sound reproduction seek.
Customers too, invariably vote with their purchasing decisions as to which products are closer to the ‘reality’ they seek.
Everything that communicates sound is thus effected.
Home Hi-Fi may be the obvious application of the A3D technology, but TV’s too (and increasingly, Smartphones) are the devices many people now choose to experience ‘realism’ - wherever they are.
Smartphones are also often used in Teleconferences and Video Conferences, and consequently they need better audio. Clear intelligible audio that allows hands-free full-duplex calls would help – A3D’s technology delivers that.
Motor vehicles too, are now considered as ‘entertainment venues'. Audio is also preferred to provide navigational information to the driver. And let's not forget those all-important phone calls!
Producing clear sound in the highly reflective space that is the interior of a car isn’t easy. Conventional solutions try to overpower reflections and other speaker-related issues through the use of a large number of loudspeakers – in the process potentially masking important external auditory cues, and possibly inducing tiredness, as well as adding weight, complexity and cost. With A3D speakers, all occupants can enjoy concert-hall quality sound from just three or so loudspeakers - with a clear and immersive sound, and a sound stage where it should be - in front of the listener.
Public Address – particularly in large spaces – is very susceptible to the impact of reflections. Treating those reflections at source makes for message intelligibility independent of the architectural environment. It makes the sound more engaging too. PA also needs a wide 'sweet spot' if it is to provide good sound to everyone in the audience.
Clearer sound is what the public want - and expect.